Not Sure What to Post? Start Here.

Ever open Instagram, stare at the blank screen, and think, “I have nothing to post”?

You’re not alone.

Here’s the trick I give to small-town business owners: just pick one of these 5 post types to rotate through. Easy, effective, and it takes the pressure off.

1. Show Off a Product or Service

Take a quick photo or video of:

• A new arrival

• Your most popular item

• A behind-the-scenes peek at how it’s made or packaged

📸 Tip: Natural light is your best friend. Snap by a window!

2. Answer a Common Question

Think about what people ask you all the time:

• “What time do you open?”

• “How does this treatment work?”

• “Can I book online?”

Turn your answer into a simple reel, a story, or a graphic post.

3. Introduce Yourself or Your Team

New customers don’t know you yet, a quick “Hi, I’m [Name] and here’s what we do” post builds trust fast.

Bonus points for a fun fact or personal touch!

4. Share a Local Moment

Highlight a customer, event, or beautiful day in Powell River.Even a photo of your morning coffee with a caption like “Powell River mornings hit different ☀️” makes your feed feel warm and local.

5. Post a Tip or Trick

If you know something helpful, share it!

• Styling tips if you run a boutique

• Skin care advice if you sell beauty products

• Seasonal reminders (like “don’t forget to hydrate after your sunbed session!”)

  
  

Remember: It doesn’t need to be perfect; just helpful, honest, and a little you.