How Often Should You Post? (Here’s What I Tell My Clients)

One of the most common questions I get from small-town business owners in Powell River is this:“How often do I need to post on social media?”

Here’s my answer:It depends on your business, your goals, and most importantly your capacity.

But let me break it down:

🛠️ Service-Based Businesses (like salons, mechanics, realtors)

Post as often as you can until your feed feels “full.”That means:

• A complete bio

• At least 9-12 recent posts

• Highlights for your services, hours, and FAQ

Once you’ve built that foundation, aim for:

• 1 post a week

• Stories a few times a week

• Engagement every couple of days (replying to comments, liking posts in your community)

🛍️ Product-Based Businesses (like boutiques, cafés, or markets)

You’ll want to post more frequently to stay top-of-mind:

• 3+ posts a week

• Daily stories if possible

• Regular product shots, new arrivals, and promotions

And don’t worry about perfection... consistency matters more than aesthetics.

🙋‍♀️ But What If I Miss a Week?

Social media isn’t all or nothing. I skipped posting for a week once because I was busy doing strategy sessions and chatting with business owners in person and that was marketing!

The goal is to show up in a way that fits your life and builds real relationships.

Bottom line?

Post as often as you can maintain without burning out and let your feed be a reflection of your business, not your entire marketing strategy.